We are a company that was created by an Empowered Woman seeking professional growth, moving from a corporate ladder into business entrepreneurship to share her view on beauty,
Working several years with companies like Revlon and L’Oreal taught her the value of representing the brands with respect and integrity, showing that if you commit and strive for one’s goals Success will surely follow.
20 years later Nova Group is soaring through a pandemic and a global financial struggle, materializing brand goals and expectations.
Keeping the same drive inspired by the founders of Nova, we focused on the development of business through the principles of the golden circle, where basic questions like WHAT, HOW and WHY give purpose to our business and inspiration to our people.
The meaning of WHAT: we distribute products framed by the beauty and personal care industry, as master’s distributors for the entire Caribbean territory we reach out to retailers and distributors presenting multiple brands that will bring value to their clientele.
HOW brings the process into play: by seeking companies interested in cost optimization and brand expansion, we work through distribution layers strategy, reaching out over 2700 point of sales, offering multi brand solution to our customers and their consumers.
Finally giving a purpose WHY: because creating an emotional connection with the brands and the end user, sets our main goal to create longevity of the brand in each territory we have a distribution. Sales are the results of creating the right marketing strategy for the brand and execute it considering that change leading to progress is the only constant in a dynamic business world.
